Comme des Garçons, founded by visionary designer Rei Kawakubo in 1969, has grown from a small Tokyo atelier into Among the most influential vogue properties on the globe. Its world achievements wasn't created by means of conventional marketing and advertising or mainstream trends, but via a bold philosophy: challenge the norm, crack conventions, and Allow originality speak louder than attractiveness. This unconventional tactic turned the muse for CDG’s all over the world enlargement.
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CDG attained Worldwide attention by presenting garments that rejected regular Concepts of beauty. Kawakubo’s deconstructed silhouettes, asymmetrical tailoring, and avant-garde ideas captured the interest of world fashion editors and prospective buyers early within the nineteen eighties.
This international visibility strengthened the CDG Hoodie identify and attracted loyal shoppers from each and every corner of the whole world.
The 1995 "Rest" assortment consisted of striped pajamas "bearing prints of identification quantities and marks of armed forces boot prints".[thirty] Contemporaneous media protection juxtaposed photos of the gathering with images taken at Auschwitz concentration camp, along with the controversy been given international coverage.
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Comme des Garçons for H&M tuxedo jacket, 2009 The label was started in Tokyo by Rei Kawakubo in 1969 and founded as a corporation in 1973. The model's title was impressed by Françoise Hardy's 1962 song "Tous les garçons et les filles", particularly from the road "Comme les garçons et les filles de mon âge" ("much like the boys and girls my age").
The 2006 autumn/winter selection handled the idea of the persona,[fifteen] the other ways to present just one's self to the globe. Fusing tailor-made menswear with feminine elements which include corsets and flower printed gown fabrics, Persona was An additional selection that blended the feminine Using the masculine.
CDG crafted a strong distribution system by inserting its items in top luxury retailers like Dover Road Market, SSENSE, Farfetch, Barneys, and Global boutiques. This gave the brand use of elite customers globally when preserving its artistic integrity.
In 2017, the corporate launched a whole new fragrance, Concrete, and marked its start inside the US having a evening meal curated by the artist and chef, Laila Gohar.
Just about every store was made as an inventive Area, boosting CDG Hoodie's standing for innovation and supplying customers an immersive retail experience.
Together with the increase of shopping online, CDG expanded its attain by giving collections as a result of Formal and partnered e-commerce platforms. Social media and style communities aided unfold the manufacturer’s id, making pieces much like the Enjoy Coronary heart tees and Converse sneakers viral worldwide.
The CDG x Converse Chuck Taylor became Just about the most identified sneaker collaborations on the earth, encouraging CDG arrive at global mainstream visibility whilst staying accurate to its edgy creativity.
Comme des Garçons’ runway displays in Paris are legendary. Kawakubo’s theatrical presentations, frequently much more like art installations than fashion shows gained all over the world media protection, reinforcing the model's status for groundbreaking creativeness.
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The business also creates a line of agendered fragrances, most of which happen to be unconventional on this planet of perfume and aligned With all the styles of its clothes.[6]